Advertising is critical to the monetization of content regardless of whether it is for linear television, on demand, or mobile devices. Comcast Wholesale understands the importance of advertising to all players in the content creation and distribution ecosystem as well as the challenges involved in delivering advertising to multiple devices. To this end, we are developing new advertising solutions to help brands, advertisers, and content providers simplify ad distribution workflows across platforms.
Our integrated platforms currently include advertising services such as spot delivery, dynamic advertising insertion (DAI) on Video on Demand (VOD) assets, and cross-channel spot distribution for MVPDs.
Our flagship advertising solution, Comcast AdDelivery, was built to simplify advertising spot delivery for Comcast advertisers. As a result, our advertisers spent less time managing assets and devote their attention to what they do best, creating attention grabbing content. Comcast Wholesale offers you this same cost-effective, customizable, and secure advertising spot delivery. We reach more than 99.9% of all broadcast and radio receive sites via Comcast’s 100G fiber-optic network. Because we own and operate one of the largest networks in North America, we can reduce congestion and interruptions, thereby improving the quality and speed with which your spots get to their intended destination.
In addition to our ad distribution services, Comcast Wholesale can help you make C3 and DAI a reality. For content owners and MVPDs, enabling DAI – or DAI in the C3 window - for their VOD content can add advertising inventory, create a compelling value proposition, and yield considerable revenue. We are leading the way on DAI, delivering dynamic advertising for over 20 networks - more than any other deliverer - with room to grow. Our expanding service uses a proven, scalable platform that can drive revenue today. We have integrated our systems with Canoe and the top MVPDs to help implement the latest technologies to support and deploy DAI across a wide footprint.
To learn more about Comcast Wholesale advertising distribution solutions, visit the links below.