Comcast Wholesale understands the importance of advertising to all players in the content creation and distribution ecosystem, as well as the challenges involved in delivering advertising to multiple devices. We continue to develop new advertising solutions to help brands, advertisers, and content providers simplify ad distribution workflows across platforms.
Our integrated platforms include advertising services such as:
- Spot delivery
- Dynamic advertising insertion (DAI) on Video on Demand (VOD) assets
- Cross-channel spot distribution for MVPDs
Our Comcast AdDelivery service was built to simplify advertising spot delivery for Comcast advertisers. As a result, our advertisers spent less time managing assets and devote their attention to what they do best, creating attention grabbing content. We offer you this same cost-effective, customizable, and secure advertising spot delivery. Because we own and operate one of the largest networks in North America, we can reduce congestion and interruptions, which improves the quality and speed with which your spots reach their intended destination.
Comcast Wholesale can also help you make C3 and DAI a reality. Enabling DAI – or DAI in the C3 window - for VOD content can add advertising inventory, create a compelling value proposition, and yield considerable revenue. We are leading the way on DAI, delivering dynamic advertising for over 20 networks - more than any other deliverer - with room to grow. Our expanding service uses a proven, scalable platform that can drive your revenue today. Our systems even integrate with Canoe and the top MVPDs to help you implement the latest technologies to support and deploy DAI across a wide footprint.
To learn more about Comcast Wholesale advertising distribution solutions, visit the links below.